Ms Lipmann
strategic planner at 22squared. recovering diet coke addict. enthralled by brands, venture capitalism, tech, entertainment, social media, design, and creative endeavors in general.
Facebook’s valuation. Blue bars are what it was trading for on SecondMarket; the red bar is what the public markets think.
Yeesh.
The annual Mary Meeker internet trends deck is here at last…I am sick as a dog right now, though, and the most insightful commentary I think I am capable of is along the lines of yay exciting cool beans isn’t the internet amazing Mary Meeker is SO SMART I am in awe. Yeah. Just…yeah.
That being said, this deck is truly always one of the highlights of my year, and my further thoughts are still to come.
But, my favorite part about multi-tasking is that it’s proven that the more you do it, the worse you are at it. Check that out. It’s one of the only things where the more you practice it, the worse you get at it.
The reason why that’s the case is that when you practice distraction (which is what multi-tasking really is – paying attention to something that distracted you from what you were originally paying attention to), you’re training your brain. You’re training your brain to pay attention to distracting things. The more you train your brain to pay attention to distractions, the more you get distracted and the less able you are to even focus for brief periods of time on the two or three things you were trying to get done in your ‘multi-tasking’ in the first place.
How’s that for self-defeating.
We’re creating a culture of distraction. (via superamit)
Ugh. Just, UGH, because it’s so true.
I went to Planningness last year. It is an event that marked a change for me, the difference between being an assistant, a part of the support team but not truly a player, and being a true planner. It’s a great conference that I highly recommend to anyone in advertising; it gives you a jostle and reminds you that yes, you decided to do what you do for a reason (because between the ‘can-we-make-the-logo-bigger’ and ‘can-the-strategy-be-apples-are-fun’, there ARE opportunities to do truly artistic, thought provoking work).
I didn’t get to go this year, but I’ve been peeking at some of the decks, which are pretty excellent. This one stood out for me, though. That Bud Caddell…he gets me every time :)
Lovely, smart use of QR codes…clear incentive to scan, plus the surprise/delight factor. My FAVORITE part is at the end of the case study…everything ties together. The sunny sale MADE people sunny :) (via @dberkowitz)
The concept of lighting a hundred little fires is really compelling, and I LOVE that they give a real world example/plan of how that can work.
Instead of saying “I don’t have time” try saying “it’s not a priority,” and see how that feels. Often, that’s a perfectly adequate explanation. I have time to iron my sheets, I just don’t want to. But other things are harder. Try it: “I’m not going to edit your résumé, sweetie, because it’s not a priority.” “I don’t go to the doctor because my health is not a priority.” If these phrases don’t sit well, that’s the point. Changing our language reminds us that time is a choice. If we don’t like how we’re spending an hour, we can choose differently.
Fascinating Wall Street Journal Article on being busy
(Source: katykelley, via onherway:tissah:maebergan:megburns:haygirlhay:esofine)
ShortFormBlog: Big burrito business: Chipotle's stock price will astound you →
- $22 the cost to buy a share of Chipotle when its IPO hit back in 2006
- $44 the cost to buy a share of Chipotle later that day — it doubled in a day
- $435 the cost to buy a share of Chipotle’s stock in 2012 (wow) source
» A hugely profitable firm: Despite the fact that the…
Chipotle continues to astound me. EVERY OTHER QSR needs to take notes.
