strategic planner at 22squared. recovering diet coke addict. enthralled by brands, venture capitalism, tech, entertainment, social media, design, and creative endeavors in general.

MetroChange. Cool idea. (via benjaminstein)
I love this. So on target. We were actually talking, today, about how the most successful charitable endeavors we could think of were 1. ridiculously simple and 2. integrated seamlessly into people’s lives. This is both.